21 Day Blogging Challenge with David Wood. (Day 14)
As you all know, at least I hope, David Wood, the Co-founder of the Empower Network blogging platform, which I am also an affiliate, launched us an interesting challenge that consists of blogging non-stop during 21 days in a row.
This challenge officially began December 29, 2014 and ends on 21 January.
I chose to take part to the challenge for reasons I explain here. Thus, during this period, I will be publishing a new article on my blog whose sole purpose is to bring you value.
In terms of rankings and conversion, keeping your readers on your blog is beneficial for you but also for your business.
The truth is, search engines take into account the bounce rate of your blog or website to determine if your content is good enough or not.
If your content is of good quality, people will want to read it.
This will help you reduce your bounce rate and send a positive signal to Google and other search engines to tell them that your blog deserves a good ranking because it provides quality information or services to the readers.
On the other hand, a poor quality blog will encounter the opposite situation. People will not want to stay and will live it as soon as they find.
This on the contrary, will send a negative signal to the SERP’s and damage your ranking.
You don’t want that, do you?
A blog with a good content will have the advantage to please both the search engines and the readers.
This means that he more time your readers spend on your blog, the even more they read all your write-ups, click on your links and also purchase your items.
That’s why it is important to snatch their interest promptly so they can spend a lot more time on your blog instead of on the one of your competitors.
To help you keep your readers on your blog, in this article I want to give you 6 easy tips you can utilize today to keep your visitors much longer on your blog
1 Constantly publish relevant materials
(Blog Post, Images, Video or Infographics)
Valuable original and unique piece of content is what actually makes the distinction in between a top quality blog and also a poor quality one.
Yet most people do not often consider it. They do not review their own work and hence don’t think twice before deciding to publish something or not.
They simply duplicate what others have published on their blogs or use poor quality PLR articles that many have already used all over the Internet.
Not only your readers won’t like it, however you can likewise be punished by Google and the big majority of the search engines due to “duplicate content.”
Your blog should reflect your image and your personality. That is to say that every single piece of content that you publish must be unique and original.
Use keywords tools such as Market Samurai or Google Keywords Planner to have a better idea of what your visitors precisely desire.
Once you know what topics attract people on your blog, then a content giving them pertinent information according to what they are looking for.
Stay away from putting too many ads, banners or any other flashy stuffs that might disturb your viewers.
It’s well known all over the world that people like to read all kind of things with lists.
Propose them a listing of something, like the 7 things to do to get read of your extra pounds or my 6 suggestions to solve this problem or that situation.
You can also include a video related to your topic. This will certainly enhance your bouncing rate.
2 Propose related articles or videos
A plugin like YARP (Yet Another Related Post) allows you to get all your relevant and related articles displayed below your major blog post. It adds more worth to your content considering that it provides your viewers added information to complete their curiosity.
3 Pay a close attention to your Google Analytics statistics
Think about Google Analytics as one of your friends. Analyze your stats a minimum of as soon as every week to view what people search on your blog, exactly how they discovered it, which pages are the most checked out as well as for how long they remain on your blog.
Don’t merely focus on the number of unique visitors you get daily but think about analyzing all the parameters this tool gives you.
It’s a precious gold mine of information that can help you improve the performances of your blog if you use them correctly.
4 Be concise and keep it straightforward
One of the main reasons that makes people want to live a blog without taking any action is that they don’t want to waste their time on a boring blog with long articles that annoy them.
Lots of people are just too lazy to read long boring articles that don’t give them any value. If they do not find what they’re searching for on your blog within the first 30 secs, they won’t bother reading the entire article.
So be concise as well as keep your write-ups simple and short. Your articles must contain something like 500 or 1000 words.
Under 500 words it’s bad for your SEO. More than 1000 words, it comes to be an essay.
As mentioned above, make short sentences, with short paragraphs. Don’t forget to mention your source when you use someone else’s content.
5 Create interactions to keep them coming back
Being connected with your audience provides them the signal that you love them. And also since you show them that they are very important for you, they’ll keep coming back again and again.
So take time to respond to the comments they may leave on your blog and thank them when required.
Do you have relevant information to share or a giveaway to hand out? The even more you offer, the more they are going to love you. People appreciate it when we give them free gifts, there’s no secret.
6 Use powerful call to actions
A call to action is important because it tells people what to do next after they visited your blog. If you wish them to perform a certain action, the usage of powerful words as “Click here, enter your best e-mail address or leave a comment” as an example, will lead them to do whatever you want them to.
Missing to make use of a call to action can certainly have a low impact on your conversion rate. Your visitors will certainly quit your blog without knowing precisely just what to do.
And as a marketer, that’s not what you want, right?
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To your success