It’s well known that Google loves website with good quality content and lots of social engagement when it comes down to deciding which site to rank on the top spots of its search engine.
The only problem is that creating long and boring content to please Google but that no one takes time to read won’t take your website anywhere.
According to Neil Patel from Quicksprout.com, “only 28% of written website text is read on average”.
This means that you miss a lot on the other 72% of people who will never read your content until the end.
As you may have guessed it, if you have a product to sell or a service to promote, not having all these readers scroll all the way until the bottom of your site can have a negative impact in your conversion rate, resulting in less income for your business.
So how can you convert more visitors into customers even if they don’t read your articles until the end?
Put an explainer video on your site…
I found the answer when reading Neil’s blog, and I wanted to share that little secret here with you because if used well, this marketing strategy can really take your business to the next level.
What is an explainer video by the way?
It’s one of these 2-3 minutes animated videos big companies use to explain what their product or service does and why you must buy their them.
Depending on which company you contact to have your explainer video created for you, it can be a little costly. But the good news is that even small companies can afford these kind of services, this means that if you’re low on budget right now, you still can find someone to create you a killing video for an affordable price.
But don’t let yourself impressed by the price they may want to charge you because the return on investment you will get from just one video can change your business for good.
Neil applied this very same strategy and this helped him make an additional $21.000 in monthly income from his site Crazy Egg.
He was so happy with the results he got from that one video that he wrote a blog post on how to create an explainer video that converts to explain all the process and the power of using explainer video in your business.
On top of that, he also created the infographic below, where he breaks down how to create a perfect explainer video just in case you don’t know how it works.
So if you always wanted to increase your conversion rate from the people who never read your written content until the end, take a few minutes of your precious time and read the infographic below (until the end please)…